Design Showreel • Pacochino Zulueta

This showreel is a collection of personal and client work, showcasing a wide range of projects involving branding, motion design, creative direction, and presentation design from clients across various industries, including web3, gaming, tech, and education. Many of the projects involved collaborating directly with founders, entrepreneurs, or small teams to create simple yet impactful visuals, inserting subtle details that add varying degrees of character or personality to each frame.

Each concept undergoes thorough research to ensure it is ideal for the project's target audience and is iterated upon with the client before achieving the final look and proceeding with production. There is a strong emphasis on legibility and clarity, in both pacing and stylization, while allowing room for experimentation, often leading to serendipitous discoveries that enhance the final product.

Depending on the project's scope and deliverables, I either work as an independent creative studio, handling the entire project myself, or I collaborate with a carefully selected team of creatives from my personal network when the project requires additional expertise.​​​​​​​

G-portal • 0:04 - 0:10, 0:36 - 0:38

rem.space • 0:11 - 0:18

Comical Girl • 0:19 - 0:22

Dropbox • 0:23 - 0:25

Sandbox • 0:26 - 0:29

BulletChain • 0:30 - 0:32

Vitamin A • 0:33 - 0:35

Web3 Research • 0:39 - 0:45

NFT Japan • 0:46 - 0:48

Beacon • 0:49 - 0:52