Lambi Nails — Content Calendar & Ideas

Mica Lambardi

Content Writer
Copywriter
Social Media Manager
Google Docs
Grammarly
Notion

Email Marketing #1

Subject: With our product, you won’t waste any more time 💅🏼
Body: How many times have your friends organized a last minute gathering, and you don’t have the time to embellish your nails? You tried with that old and forgotten nail polish, but you grab your purse, the nail polish hasn’t dried, you get it all over your fingers and end up wasting time getting it off. 
We have the perfect solution 😎
Our press-on nails are perfect for those moments when you need a quick and easy solution. Just get some nail glue on each of your nails and put your press-on nails in place. Press so that they stay in place, and you’re done!
Enjoy arriving on time and with beautiful nails to meet your friends!
If you buy within the next 48 hours, you’ll get some nail glue and a nail file for free.
What are you waiting for?
Call-to-action button: Buy now!

Email Marketing #2

Subject: A promo made especially for you! 🤑
Body: We know you’re always stalking us on social media, thinking about which design you’d like to get on your press-on set. You’re always saying you’ll make the time to pamper yourself and relax a little bit. But for one thing or another, you never do it.
And because we know you and know about this, we created the perfect promotion, especially tailored for you! Just for this time, we will meet you at any time that’s convenient for you, so you can make time for yourself!
How do I access this promo?, you may ask yourself. Easy! Just click the button at the end of the email, choose the day that works better for you, and fill in the form with your details. We will contact you to arrange the time and date to see you at Lambi Nails.
When we call you, we will ask you about the design you want on your nails, and we will do our best to make Lambi Nails the perfect place for you to relax and enjoy your time!
⚠️ Warning! This promo is only valid from the moment you receive this email until May 31st, and we don’t know when we will be able to do something like this again. Don’t miss out!
Call-to-action button: I want to relax!

Content Calendar — Twitter

Were you invited to a party at the last minute and your nails are not looking their best? No problem, we got you! Get our press-on nails and enjoy a hassle-free night! (link to lambinails.tiendanube.com.ar)
If you're looking for a high-quality, affordable, and personalised press-on set — then you're in the correct place! Get yours now 👉 (link to lambinails.tiendanube.com.ar)
Did you spoil your nail polish minutes before leaving the house? 😭 With our press-on nails, you'll get beautiful and lasting nails in just a matter of minutes. Get your set now and enjoy a 20% discount on your first purchase! (link to lambinails.tiendanube.com.ar)
Have you heard about the benefits of using press-on nails? Check our website and find out everything about this new product 👉 (link to lambinails.tiendanube.com.ar/press-on-nails)
Any design you want, we got you covered! 💅🏻 Discover our range of personalised sets 👉 (link to lambinails.tiendanube.com.ar/personalised)
Get amazing nails in just a couple of minutes! And if it's with #LambiNails, even better 🤞🏻Try our press-on nails and discover a whole new word 👉 (link to lambinails.tiendanube.com.ar/press-on-nails)

Content Calendar — LinkedIn

Lambi Nails is committed to taking care of our planet! That's why starting from 2023, all of our packaging will be #sustainable 🌏🤍 The new press-on boxes you receive your products in are 100% made of recycled cardboard and plastic. The brochure with information about our #presson nails contains seeds that you can plant in your garden and grow beautiful and colourful flowers 🌿💐 🤞🏻We hope we can count with you on this new adventure, and you can share the excitement of our new project! Remember, we can make a big impact if we start with small actions!

Content Calendar — TikTok

Title: 3 things you shouldn't do to your nails!
Introduction:
Discourse: Your gel nails don't last very long? Lambi Nails tells you about 3 things that you shouldn't do to your nails to keep them healthy and long-lasting.
Screen: Picture of spoilt nails, and a video of Lambi Nails (creator) shocked and shaking their head seeing what happened.
Development:
Discourse: 1) As much as you want to, resist the urge to pluck your nail polish. This will weaken them and may cause an infection. 2) If you want your nail polish to last, don't bang your nails on any surface. This can also weaken them and spoil the nail polish. 3) To avoid breaking, hurting, or weakening your nails, don't use them as tools. You'd be better off using the correct tool!
Screen: 1) Video of a girl plucking her nail polish with her own nails. 2) Video of a girl banging her nails against a table. 3) Video of a girl using her nails to rip open a box with lots of tape.
Ending:
Discourse: If you're looking to keep your nails as healthy as possible, then visit us to get the best treatments! Check the link in our bio to book appointments, and see the full list of services and products. And if you found this information useful, then share it with your friends, and comment if you made any of these mistakes!
Screen: Video of Lambi Nail's work table, and pictures of them with customers.

Content Calendar — Instagram & Facebook

Created and tracked on Notion.
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