Developed brand's brief to find their personality, tone of voice, and target audience. But, most of all, to understand its weaknesses and strengths to create a strategy that would give Lambi Nails more visibility, grow their customer list and expand their follower count on their social media channels.

Lambi Nails started in 2021 as a need to express ourselves after over a year of pandemic that forced us to stay inside. Specialized in gel polishing and press-on nails, we want to help you reach the best version of yourself, and express your emotions through our creations.

Passionate about art and embellishing nails, Camila Lambardi fantasized about Lambi Nails ever since the pandemic began in 2020. Camila realized that even though we all had to stay home and couldn’t go to a beauty salon, we still wanted our nails to look pretty and colourful. Her first customers were family members, close friends and in a short time, her work was recommended to people who didn’t know her but trusted her.

Currently, Camila keeps improving her techniques and specializing in different manicure methods to provide a full service. In Lambi Nails, we have different designs for your nails, but we want to hear your vision and work to make it a reality!

Lambi Nails assures you that your nails will be ready and beautiful in a matter of minutes.

Our star-product, our press-on nails, allow you to mix and match them to create unique and fun styles no one else has.

We want our brand to sound creative, humorous, and caring. This will be reflected in all our communications and posts across social media. We don't aim to sound extremely formal; we want to keep it professional while using the same language our customers and followers use in their every day lives.

Excellent customer service

High-quality products and services at friendly prices

Little online visibility. Not much presence on social media.

No strategies when posting on Instagram. There are no Call To Actions nor any engagement with followers.

Sustainable packaging for all their products.

Shops are opening back up, so people are looking to get these services and products

Offline sales from competitors.

Raw material is getting more expensive, so they may not be able to maintain their accessible prices.

Objective: Grow our Instagram presence by 25% sharing different kinds of posts (stories, Reels, static images) which will help shape our content calendar. We will work around this objective for 5 months.

Grow Instagram presence

Increase interactions by 25%

Post twice a week and upload at least 1 story per day

This will also help with our content calendar

This will go on for 5 months

Objective: Sign up on TikTok and get our first 100 followers. We'll show the behind the scenes of our work, and share tips to take care of your nails. This will help shape our content calendar and expand our online presence. We have 2 months to achieve this objective.

Sign up and create an account on TikTok

Get our first 100 followers

Share nail care tips and the behind the scenes of our work

Shape our content calendar and grow online presence

This will go on for 2 months

Objective: Post at least 2 Instagram stories a week including interaction stickers to engage with our followers and expand brand visibility in our social media channels. We'll allow 2 months to achieve this objective.

Post Instagram stories that include interaction stickers

At least twice a week

Engage with our followers and reach new ones as well as potential customers

Understand our followers' behaviour, trends, and metrics

This will go on for 2 months

We want to appeal to a range of female customers, going from 16 to 50 years old. We're looking for people who have an income that gives them the possibility to treat themselves every couple of weeks. Our ideal customers should live around the area we're based, though we can extend it for different purposes, as we offer products that easily be shipped throughout the country.

Gender: Female

Age: 16 to 50 years old

Budget: An income that allows them to treat themselves every couple of weeks

Location: Ideally, Buenos Aires, Argentina. But as we sell products that can easily be shipped, we can target a wider audience for that specific product.

The secret to getting amazing nails in a matter of minutes!

Your gel polish doesn’t last very long? We’ve got the right solution!

Are you tired of your nails looking dull? We’ve got you covered!

Memes

Polls (Which design do you prefer? Nail art — yes, or no?)

Interact with their community through questions that raise controversial opinions, to then learn how they think and their likes/dislikes.

Share care tips and how we create our products — these will be posted in stories, reels, and posts.

Discounts on special occasions (Christmas, New Year’s, Mother's Day, brand anniversary)

Promote a 15% discount on all services and products during the customers' birthday month.

Create a loyalty card/rewards system so that customers can claim different benefits when they reach certain amount of points.

Once Lambi Nails is more established as a brand, reach out to content creators and influencers to promote our products and services.

Brand's story: how it started, why it was created, and who was behind the idea.

Dates when we won't be open for business (staff holidays or bank holidays)

Reinforce our commitment to make Lambi Nails a brand as sustainable as possible through our packaging and tools choices, and everything that's used in our work place.