The logomark is essentially a combination of a heart, the Eiffel Tower, and a palmier cookie. Heart, because the bakery is family owned and it points out that they create all the pastries with care and love. Eiffel Tower, because, of course, it's a well-known symbol of Paris. And at last, palmier cookies in order to go away from stereotypical croissants that tend to be used in the brandings of French bakeries. I wanted to go for something a bit more niche and remembered my obsession with palmier cookies. Together they create an interesting and memorable design.