RedirHub wanted to improve its Website Migrations page, but the goal was bigger than a visual redesign.

The real question was: how can the page better explain the migration use case, attract the right users, and create a clearer path toward signup and product adoption?

I owned the experiment from research through prototype, production implementation and launch.

The existing page mixed SEO content, product features and broad migration messaging.

It also had a few problems:

unclear positioning for who the page was really for

overlap with RedirHub’s general 301 redirect page

generic CTAs

weak explanation of the migration workflow

product claims that needed better validation

pricing and capacity were not easy to understand

the UI felt more like a standard SaaS landing page than a focused migration experience

The goal was to make the page more useful, more trustworthy and easier to understand without losing the commercial intent.

Before designing, I reviewed:

product positioning and internal documentation

customer and usage context

migration-related product behavior

pricing and plan limits

existing landing pages

SEO/search intent

competing redirect and migration tools

the current conversion journey

The strongest direction was to focus the page on hostname-changing migrations, where teams need to keep old URLs working after moving to a new domain or retiring old infrastructure.

That led to a much clearer page story:

I explored multiple page and hero directions before choosing the final version.

The final hero focused on the outcome instead of technical jargon:

The page was then rebuilt around a visual migration story instead of a long list of features.

Key UX improvements included:

a clear old-domain → RedirHub → new-site visual

a step-by-step migration workflow

visual explanation of same-path vs changed-URL redirects

a realistic CSV import/review experience

sticky scroll interactions for the migration review process

clearer DNS and HTTPS progression

Core and Pro capacity comparison

stronger pricing and sales paths

simplified FAQ experience

responsive behavior across desktop, tablet and mobile

One important part of the work was making sure the page did not just look good.

I checked the copy and product behavior against RedirHub’s internal documentation, pricing rules and current product flows.

During the process, I removed or corrected claims that were not fully supported and aligned the UI with the real RedirHub importer and dashboard terminology.

This included:

current import workflow

managed-link capacity

DNS setup wording

plan pricing

current dashboard labels

migration review states

FAQ content

public-facing product claims

After the prototype was approved, I moved the concept into the production marketing repo.

The final implementation included:

dedicated production route

9 localized versions

Sanity-powered hero, metadata, FAQ and footer content

responsive GSAP interactions

live pricing data

FAQ structured data

canonical and hreflang support

SEO metadata

CTA tracking through RedirHub’s existing GA4 setup

accessibility and responsive QA

regression testing against other marketing pages

I also worked with the RedirHub team to align the migration importer mockup with the actual product experience before launch.

The experiment was built to be measurable after launch.

CTA tracking was added for:

hero pricing CTA

workflow CTA

Core plan

Pro plan

large migration sales path

pricing example

review-section CTA

footer CTA

The next step is to use real traffic and customer behavior to evaluate whether the new experience improves qualified signups, activation and downstream product usage.

The experiment was approved and shipped to production.

The client specifically liked that I approached the problem as a migration workflow and growth experiment instead of simply redesigning the existing page.

The project also led to an ongoing collaboration focused on owning future growth experiments from research and strategy through execution, launch and measurement.

Growth strategy UX/UI direction Product research Landing page design Prototype development Interaction design SEO direction Product copy validation Analytics planning Production QA AI-assisted implementation

Claude / Claude Code Sanity Notion Hiz / internal customer data Next.js React TypeScript GSAP GA4 Vercel