Helping a company grow with a new branding and user experience
Marion Morales
EAZI, an established real estate agency in South Africa, was looking to refresh and modernize its website's UX/UI to compete more effectively in its industry. The project involved creating a new digital branding, updating key public-facing pages, and modernizing the agent and seller dashboards to enhance user experience and align with the company's evolved messaging.
The results: before and after
The method
A UX audit was conducted to analyze the current website's pain points and areas of improvement. With clients' testimonials and personas established, we defined three main customer profiles to help us target each one of them efficiently.
By benchmarking against industry standards and applying recent design trends and accessibility best practices, we created a modern, relevant, and user-friendly design.
Claude IA was used for iterating, especially during the dashboard reformatting.
One out of three main personas
One of the persona's user journey
Mobile version for every interaction
Reassurance to help with trust and concrete results
Social proof with a video testimonial carousel
A new map was created to help with listing search
A saving calculator was added up as a critical functionality
The property dashboard for sellers
The agent dashboard
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Posted Aug 19, 2026
The project involved updating key public-facing pages and a seller dashboard to enhance user experience and align with the company's evolved messaging.
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