I was commissioned to help build a dual-sided marketplace aggregating court availability across hundreds of venues, enabling instant bookings for players while serving as a free marketing and revenue channel for clubs.

BRIEF Design a scalable product for two distinct audiences: facility operators needing simple tools to manage and promote their courts, and players who want to find and book in seconds, with a consistent identity across the app, web, and marketing.

ROLE As the lead designer, I built the design system and UI guidelines from scratch. Also, I conducted UX research on both sides of the marketplace. Furthermore, I designed the B2B self-onboarding flow and facility dashboard, key B2C user flows for discovery and booking, and extended the design language to web marketing and templates.

METHOD • UX research (B2B, B2C) • Design system and UI guidelines • B2B self-onboarding and dashboard • B2C user flows • Web marketing and templates • Cross-touchpoint consistency review