EveryState - Squarespace Website Redesign

EveryState is a nationally licensed real estate brokerage serving institutional single-family rental investors, operating in all 50 states plus Washington, D.C. Joshua Lopour brought me in for a full Squarespace redesign that kept their core content but gave the brand a sharper, more institutional presence, guided by references like Mainstay.

Design concept with wireframes and mockups, then a full Squarespace build

5 core pages plus reusable CMS sub-pages

Existing brand colours, logo and fonts applied throughout

On-site SEO, mobile optimisation and 30 days of support

An editorial grid layout with visible column rules, a confident serif and a navy palette, so the site reads more like a financial institution than a typical brokerage. The home page opens on aerial footage of a suburban neighbourhood, followed by a client logo bar (Divvy, Pagaya, SFR3, Redwood Trust, TruLiv) that establishes credibility early.

The services are broken into clear icon-led rows (Licensing, Infrastructure and Transactions as a Service), followed by an accordion of how EveryState solves real estate problems, proof points on markets, transaction volume and deal volume, a client testimonial, and an inline contact form.

Designed, built and handed over in Squarespace in 2025, giving EveryState a site that matches the scale of its national licensing footprint and is simple for their team to manage.