Outcome Led - Squarespace Lead-Gen Site with White Paper Capture

Lloyd Hopson and Nick Meadham created the Outcome Led Investment Model (OLIM) to help UK public-sector sponsors judge whether an investment is worth making and whether it delivers. They needed a credible site whose main job is getting their white paper, The Governance Gap, into the right inboxes.

3 pages: home with white paper lead capture, about with the team, and contact

Email-gated white paper download, with leads stored natively in Squarespace

Contact form routed to their Google Workspace email

30 days of post-launch support

The home page leads with the problem, then puts the email capture straight under it and again at the foot of the page, so visitors can opt in at either point. A full-width benefits-map diagram explains the model in one view, and the white paper cover is shown as a tilted mockup to make the download feel tangible.

The lead capture uses Squarespace's native form storage, which keeps it simple to run now and easy to connect to Sheets, Mailchimp or Zapier later.

Launched in October 2026, with a build target of one week from the discovery call.

"Brendan has been fantastic. The new website looks fantastic and he's been both flexible and available throughout the process." (Lloyd Hopson)