Upperlink's Cloud Website Redesign
George Philip
Project Overview – 🤖
The Upperlink.ng cloud (domains and hosting) page redesign project aimed to transform their outdated website into a modern, user-friendly platform that aligns with their brand identity and improves user experience and engagement. As the lead designer, I was responsible for the entire design process, including wireframing, UI/UX design, and creating a seamless experience across all devices.
old upperlink's cloud hero section
old upperlink's shared hosting hero section
Problem – ❓
Upperlink.ng's cloud (domains and hosting) website was difficult to navigate, had too many pages, lacked responsiveness and did not effectively showcase its services. Users struggled with finding relevant information and completing tasks like accessing payment gateways. The solution was a fully responsive and visually appealing website that prioritizes user experience and business goals.
My Role – 🎨
Lead UX/UI Designer
Visual Designer (UI Elements, Style Guides)
Design System Creator
old design
old design
Design Process – 🛠️
Research & Ideation – 📋🔍
Conducted user research to understand pain points and opportunities for improvement.
Analyzed competitor websites to identify trends and best practices.
Wireframing & Prototyping – ✏️📱
Created wireframes and prototypes optimized for both desktop and mobile devices, ensuring a clean and intuitive layout
Iterated on multiple designs based on team feedback and user testing.
Responsive UI/UX Design – 🎨
Designed a fully responsive website to provide seamless experiences across devices.
Streamlined navigation and improved information architecture for easy access to key services.
redesign for web hosting hero section with easy navigation to different sections
screenshot from the live website
screenshot from the live website
Visual Identity & Design System – 🎨📖
Developed a cohesive design system, including typography, colour palettes, and reusable UI components, ensuring consistency across the website.
Created visual elements that aligned with Upperlink’s branding and professional image.
Interaction Design – 💻
Simplified interactions for key features, such as payment gateways and contact forms, to improve usability.
Integrated clear CTAs to drive user engagement and conversions.
Challenges – 🚧
Ensuring the website was responsive without compromising functionality or design.
Balancing a professional, corporate tone with a user-friendly interface.
Collaboration with Developers – 👩💻👨💻
Worked closely with the development team to ensure seamless integration of design elements.
Provided detailed design specifications and assets for efficient implementation.
Final Solution – 💡
The redesign of Upperlink.ng resulted in a modern, fully responsive website that simplifies user navigation and effectively showcases their services. The new design enhances the user experience while meeting business goals.
Result – 🎉
35% increase in user engagement within the first month.
Faster task completion rates due to improved navigation.
Positive feedback from both the team and users.
Live Website – 🌐
Visit Upperlink.ng
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Posted Jan 24, 2025
I led the complete redesign of Upperlink.ng, emphasizing a modern, responsive, and user-friendly website. My role included conducting user research and creating
