Radé Label Shopify Store Development

Client Radé Label is an Afrocentric fashion brand based in Lagos, Nigeria. Their collection features flowing bubu gowns, vibrant two-piece sets, and elegant dresses, all styled to celebrate African heritage.

What the Client Wanted The founder wanted a beautiful Shopify store that matched the energy of her brand. She wanted the site to feel vibrant and rich, to reflect the colour, fabric variety, and African roots in her designs. She needed a storefront that would highlight her silk, chiffon, adire, and batik pieces.

Built a custom store on Shopify using Instant, focusing on a clean but expressive layout.

Structured the navigation so that her signature bubu gowns and sets are easy to find, which helps customers explore by category.

Curated high-quality product images, making sure the drape and texture of each gown came through.

Wrote and optimized product descriptions that felt personal and connected to the brand’s story, not just copy, but something that feels like the voice of Radé Label.

Ensured mobile responsiveness, as many shoppers browse on phones, so the experience stays smooth.

Set up the Shopify dashboard for the founder, walked her through order management, inventory, and basic site updates.

The store launched smoothly, and the founder was able to drive sales right away.

The look and feel of the site aligned with Radé Label’s brand energy, colourful, elegant, and proudly African.

The founder felt empowered: she can update her catalog, manage orders, and scale her inventory without depending heavily on a developer.

Why It Worked Radé Label sells pieces that are bold, flowing, and deeply tied to cultural identity. By building a store that mirrors that spirit, using a clean layout, strong visuals, and accessible navigation, I helped the brand tell its story and connect with its audience in a way that feels authentic and intentional.