GOSL Website Redesign & UI/UX Update

Client: GOSL

Project: Website Redesign & UI/UX Update

Platform: WordPress

GOSL came to us with a specific challenge. They already knew what they wanted to say, but they didn't like how they were saying it visually. Their content was solid, but the website design didn't match the high level of service they provide.

They were clear from the start: "Don't change the text, just make it look better."

The target audience for GOSL isn't just anyone. They serve analytical, high-earning professionals. Because of this, the website couldn't just look "nice." It had to look serious, structured, and trustworthy.

They used the term "enterprise-grade." This meant the design needed to be clean, sharp, and free of clutter. It had to convince a visitor immediately that this company knows exactly what they are doing.

We started by creating three distinct homepage concepts. We wanted to give the client a range of options, from very conservative to a bit more modern.

When we presented the designs, the client had a great problem. They liked specific parts of all three options. Instead of forcing them to choose just one, we decided to get creative.

We combined the specific parts of all three options into a single, cohesive homepage. It was a custom mix that fit their vision perfectly.

Once the homepage was approved, we designed the other pages to follow the same style and moved into development. We used WordPress as it is the platform our client previously used, and it is easy for the client to manage later.

The real work was taking that new style we created for the homepage and applying it to the rest of the site. We built out the inner pages to ensure that the structured, professional feel carried through every single click.

The stakeholders and the entire team at GOSL were extremely pleased with the final outcome. We successfully transformed the site without rewriting a single sentence of their content.

The new design feels heavy-hitting and professional, exactly what their analytical audience expects to see.

This project highlights exactly how we work. We don't just push our own ideas. We listen, we adapt, and we combine different feedback to build something that fits the client perfectly.

We also tutored the GOSL IT team on how to make updates and manage the website by themselves.