MoneySmart x Trust Instant Loan Meta Ads Campaign
Alice Ng
MoneySmart x Trust Instant Loan Meta Ads Campaign -
Role & Responsibilities
Role: Visual Designer – Meta Ads (Facebook & Instagram)
Responsible for creative concept, visual design, and asset adaptation for different placements.
Project Goals
Promote Trust Bank’s Instant Loan feature through engaging and clear Meta ads
Increase user awareness and application sign-ups for the loan product
Communicate key benefits (e.g. fast approval, low interest rates) in a visually compelling way
Design for mobile-first engagement while maintaining compliance with ad policies
Support A/B testing with multiple creative directions for performance optimization
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Posted Jun 12, 2025
Designed Meta ads for Trust Bank's Instant Loan, boosting awareness and sign-ups.
