Client: Leo Babauta

Role: UX/UI Designer

Tools: Adobe Photoshop, Adobe Illustrator, Sketch, InVision

Leo Babauta, renowned for his blog "Zen Habits," is a leading voice on simplicity, mindfulness, and productivity. He approached me to develop a habit management tool, drawing on his expertise in habit formation. This project involved thorough research, stakeholder collaboration, project definition, wireframing, and designing solutions for both web and iOS platforms. The main goal was to understand how people build habits and create a solution that effectively supports them.

The discovery phase involved analyzing user interviews, conducting competitive research, interviewing stakeholders, and studying habit formation to identify market gaps and user needs. User personas were then created to guide design and ensure the tool effectively meets these diverse needs.

User flows were crafted to streamline key interactions, such as onboarding, habit tracking, and joining support groups. These flows ensured users could easily navigate the tool, enhancing their overall experience and engagement.

The wireframing stage involved creating basic sketches to outline the tool's structure and navigation. These wireframes acted as a blueprint, focusing on layout and intuitive paths, and were refined iteratively based on stakeholder feedback to meet users’ needs and expectations.

Building on the wireframes, we developed high-fidelity designs that brought the tool to life with detailed visuals and interactive elements. Emphasizing Leo Babauta’s philosophy of simplicity, the designs feature a clean, minimalist interface with thoughtful color schemes, typography, and iconography. These elements create a calming, visually appealing experience. The designs ensure usability across both web and iOS platforms, providing all users with a seamless and consistent experience.

The design laid a solid foundation for the new application, aligning with Leo Babauta’s vision of simplicity and mindfulness. The Kickstarter campaign for the project successfully raised above $54,000, reflecting strong support and interest in the design and its goals. Early feedback from stakeholders and beta users has been positive, indicating strong alignment with the project’s goals and user expectations.