Simplicity Parenting | Design Campaign
Harvey Monro
The Brief
In this task, I was approached by Simplicity Parenting to help create an advertising campaign for her upcoming positive discipline course in summer 2023. This was a fairly new business, so there were a number of things we had to help her establish before any designs were made. It was important to understand the tone of her company as well as the message she wanted to express through her branding.
Simplicity Parenting gave us complete creative freedom, so we decided to showcase our brand suggestions through the first round of advertisements. Since she already has a large following on social media, we wanted to get these completed as early as possible and start marketing her new workshop. Here, we pitched a variety of different ads for both Facebook and Instagram before landing on two designs that resonated the best. After some deliberation, the pink theme was selected.
The Approach
Once the overall theme of the campaign was established, we then moved on to designing the A4 poster. These were to be displayed at various points around her place of work and at local schools. The key to a good poster is to interest the reader and provide only the essential details with a clear call-to-action.
We did this by using bright, eye-catching colours for the background with contrasting bold fonts. Including the British and Spanish flags to denote the available languages also helped to draw in potential clients.
At the time of design, a colour scheme hadn't been selected. Both were presented as a first draft, and it was the pink theme that was chosen for all advertisements.
Finally, we moved on to the A5 flyers. Typically, these are designed last as they require the most content, and it's much easier to establish a theme with simpler designs.
With the other adverts complete, this was a matter of including every piece of important information someone would need to learn about the course and how to make a booking.
This was double-sided and was distributed among local schools and language centres. In the end, Simplicity Parenting had a successful launch of their workshop, and the advertisements helped secure bookings. They were satisfied with my services, and we are currently in the process of discussing future work.
"I want to take a moment to thank Harvey for the fantastic work he did for me last month. He was genuinely interested in what I wanted to convey in my webpage/posts and presented me with some amazing options. His easy nature mixed with professionalism was just right!"
Erin FitzgeraldSimplicity Parenting
