The Business
Zenchi is an e-commerce site based in Australia that focuses on one singular product, the Zenchi Relaxercise MK4.
The Brief
The team behind this online store has been a regular client for many years. They own and operate numerous businesses, many of which we have designed and improved. Our latest project with them involved moving one of their existing websites to a Webflow e-commerce store and providing a new design with a modern touch.
The Design
With the migration to Webflow, we were presented with the opportunity to redesign their website. Their previous design did the job but was quite 1-dimensional in it's layout and presentation.
When building we had two goals in mind. One was to keep the design simple with an emphasis on the products branding by using images that connoted nature and euphoria. The other was to drive traffic towards their sale page of their one existing product.
The problem we encountered was that the client didn't have much content to populate the site with, meaning we had to create an interesting store using only what we had from the previous site.
We chose to start fresh and sourced new material that featured images connoting how you would feel when using the product. This begins with the homepage hero section, which showcases a woman in a natural setting feeling completely unburdened. From there, we used alternating image and text sections that further highlight these natural sensations, all paired with prominent calls to action.
The colours we chose also support this holistic-themed branding, such as a subtle beige and cream, paired with a striking orange for the CTA.
Overall, the client was happy with the new website and thanked us for another successful project. We look forward to working with them again.
