Päästeliit | Search and Rescue Org.

We visited rescue HQs, spoke with volunteers and joined a fire call. Seeing the work up close changed the brief. The site had to feel direct and credible, not polished from a distance. We gave the existing identity a careful refresh for digital use and made a website with clear routes to donate, join and learn about the work. New visual parts sat alongside the logo rather than replacing what people already knew.

I led the art direction and design. Kärt Koosapoeg’s illustrations and the photography by Jarek Jõepera and Timo Palo helped us show the volunteers as they are: capable people doing difficult work in difficult conditions.

We designed and built a custom WordPress site with templates the association could run themselves. The structure made it easier to find a way in, whether you wanted to help, volunteer or understand what the rescuers do.

The new site gave support, fundraising and recruitment clearer places to live. The campaigns we made with Päästeliit met or exceeded their fundraising goals. What stayed with me was the time spent with the volunteers. The work needed to show their world honestly and help more people step into it.

Credits

Tanel August Lind – Art Direction, Design

Sander M. – Design, Project Management

Kärt Koosapoeg – Illustration

Jarek Jõepera – Photography

Timo Palo – Photography

Mykolas Raižys – Front-end development

https://www.ta-lind.com/paasteliit