Mobile App Redesign for PT XL AXIATA

Project Brief

A telecommunication management application by XL Axiata allowing users to check their SIM Card payment and spending.

My Role:

Conduct user research to find pain-points of application

Create persona and user journey based on research

Revamped XL's branding and design system

Iterate various design solutions and

Create prototypes for Usability Testing to target user

Understanding XL Postpaid

User Interviews

Customer Journey Map

User Persona

5/8 use it just to check their remaining quota, mostly when close to billing. 1 of them has the app but doesn't really use it. The remaining 2 do not have the app.

4/8 feel the payment method isn't mobile-friendly and feel like it can be utilized more. The remaining 4 are okay with using the current method. 1 of them doesn't fully trust using mobile payment.

Final Design

What we solved in each section

Homepage

• Shows remaining benefits and “Pay Now” Option

• Promos are present

• Explore different available packets for domestic and international services

• Trending Promos are shown on top

Payment Option

• Payment options are now more mobile-friendly

• VISA, OVO, Gopay and many others are now available options

• Shows when the user has not paid their monthly billing

• Users are able to purchase more data or SMS or calls if needed

Customer Service & Graph

• Ready to help customer service whenever customers would like to ask questions or are experiencing problems

• View Daily, Weekly and Monthly use of data

• See usage in a graph format

Customization

• Customize profile easily

• Set location

• Set Spend Limit

• Top Up balance