izone Africa Content Writer

The WorktheBeat campaign continues the BacktoRhythm (B2R )campaigns we have been driving since 2017; albeit going more virtual this year due to Covid-19. The campaign is aimed at creating public awareness around cardiac health in Kenya, Egypt and South Africa thus increasing the chances of survival of victims of Sudden Cardiac Arrest (SCA).

In Kenya, thousands of residents participated to achieve  10,844 km’s leading to Philips donating 5 AED machines to the Kenya Red Cross. In South Africa, Thousands of residents participated to achieve 5,133 km’s leading to philips donating 3 AED machines to Heart to Heart Foundation and In Egypt, hundreds of residents participated to achieve 3,314 km’s leading to philips donating 2AED machines to Red Crescent.