LinkedIn is the world's largest professional network with over 700 million members worldwide. LinkedIn is an effective platform for B2B marketers looking to generate leads and promote their businesses. In this case study, we will explore how a company used LinkedIn to generate leads and manage their LinkedIn account.

izone Africa a B2B integrated marketing agency that offers a range of products to help businesses with their marketing needs. The company had been using LinkedIn for several years, but they were not achieving the results they wanted.

We managed to optimize the company's LinkedIn profile by adding relevant keywords to their headline and summary, updating their profile picture, and adding a call-to-action.

Created and shared high-quality content on the company's LinkedIn account. The content included images, blog posts, newsletters, and videos, all designed to provide value to their target.

Engaged with the LinkedIn community by commenting on relevant posts, joining groups, and networking with other professionals in the industry.

The company used LinkedIn Ads to promote their products and services to a targeted audience

The new LinkedIn management and lead generation strategy generated impressive results for the company. The company saw a significant increase in their following, with their LinkedIn account growing from 250 followers to 1300 followers within six months using predominantly organic content.

The company's content also received more engagement, with their posts receiving an average of 15 likes and 10 comments per post. The company also received more inbound leads from LinkedIn, with their sales team reporting a 80% increase in leads generated from the platform.