Summit Marketing Strategy and Operations Lead

Firstly, she conducted one-on-one meetings with each team member to understand their individual visions and how they perceived their roles. These discussions allowed her to identify each person's unique strengths, aspirations, and the challenges they faced. By gaining this insight, Kaylyn could align everyone's efforts towards a common goal, ensuring that each team member felt valued and understood.

Next, she created a series of deadlines to provide structure and clarity. These deadlines were not just about time management but also about setting clear expectations and milestones. This approach helped the team stay focused and motivated, as they could see their progress and understand how their contributions were integral to the larger picture.

Understanding that synergy is one of the key playmakers in a project, Kaylyn immediately went to work to create the Marketing for the Culture Summit Planning Dashboard.

The dashboard was designed to be a comprehensive hub for all planning activities and resources, ensuring that every team member had easy access to the information they needed. Key features of the dashboard included:

Hot Links: These provided quick access to essential documents, resources, and tools. By organizing these links in a central location, Kaylyn ensured that team members could swiftly find what they needed without wasting time searching through emails or folders.

Member Directory: The directory included comprehensive profiles of all committee members, complete with contact information, roles, and areas of expertise. This feature not only facilitated easier communication but also helped team members understand who to reach out to for specific questions or collaborations.

Official Summit Messaging: A comprehensive guide to the summit’s key messages and talking points. This ensured that everyone involved in the summit, from organizers to volunteers, communicated a unified and coherent message to the audience. It provided clarity and direction, helping to avoid any misunderstandings or miscommunications.

To top off the Strategy Suite provided, Kaylyn created the Marketing for the Culture Summit Operations Hub.

The Marketing for the Culture Summit (MFTCS) Operations Hub, meticulously built via Excel, is a comprehensive tool designed to streamline and optimize summit planning and execution.

This dynamic hub includes a budget tracker, enabling precise financial management and ensuring that every dollar is accounted for. The inventory planning feature helps organizers keep track of essential supplies and resources, preventing shortages and overages.

Central to the hub is the RACI chart, which clearly defines roles and responsibilities, ensuring that all team members know who is Responsible, Accountable, Consulted, and Informed for each task. The workback plan outlines critical milestones and deadlines, facilitating a smooth and timely project timeline.

Volunteer coordination is made effortless with the volunteer tracker and shift scheduler, which organizes volunteer information and schedules, ensuring that all shifts are covered efficiently. Additionally, the hub encompasses MFTCS Event Programming, a detailed overview of the event schedule, including sessions, speakers, and activities, ensuring a seamless experience for all attendees.

With these powerful features, the MFTCS Operations Hub is an indispensable asset for orchestrating a successful and impactful summit.