We The Birth Certificate. 🤎✨- A visual for my client- BLKBRY.
A cultural moment flipped into a statement piece.
This concept plays on the viral “you the birthday” trend — reimagined through a sharper, more intentional lens: Black women aren’t just part of the story… we’re the origin of it.
Creative direction, copy, and execution were all rooted in one truth — we are the blueprint. The tone is minimal but assertive, letting the message land without over-explaining. Because the audience already knows.
This piece sits at the intersection of culture, timing, and identity — where trend meets truth and turns into something that lasts a little longer than the algorithm.
Not just content.
A reminder.
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Design and execution of a high-engagement social media carousel for BLKBRY, focusing on the leadership team’s trip to the Mothers of Gynecology Conference. The goal was to bridge the gap between historical archival significance and modern community advocacy, positioning BLKBRY as a leading voice in cultural health narratives.