Producing this one meant something.

Producing this one meant something. 🎥🖤

I spent the day capturing the National Juneteenth Museum groundbreaking and Ms. Opal Lee's 100th birthday celebration, then closed it out at A Conversation with Michelle Obama in Fort Worth, Texas.

The creative challenge: the evening was fully off the record, with no photos and no video. Instead of skipping the biggest moment of the day, we built around it. A shot of the no-recording notice, captioned audio over the venue ceiling, and the words carry it: "You can walk into the doors of the White House. You can walk into the doors anywhere."

The rest is a two-act story told in Cimone's POV. Sunlit groundbreaking by day, gilded evening program by night. We used real sound throughout (the speeches and a whole crowd singing Happy Birthday to Ms. Opal) and no music bed, because history doesn't need a soundtrack.

This is what I love doing: putting creatives inside the moment, not just next to it.

#CreativeProducer #EventContent #Juneteenth #OpalLee #NationalJuneteenthMuseum #FortWorth #BlackCreatives #ADopeBlackCreative

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