One Medical x Amazon Acquisition Announcement Content Production

As the lead Content Producer at One Medical, I played a pivotal role in crafting storytelling assets to mark a major moment in healthcare: the acquisition and integration of One Medical by Amazon. I produced a suite of social media videos and a flagship customer testimonial video that brought this milestone to life for both patients and stakeholders.

My work included:

Customer Testimonial Video: Led full-cycle production of a narrative-driven video spotlighting a real patient’s experience with One Medical. This piece humanized the merger announcement, balancing emotional resonance with brand strategy. I directed on-set interviews, coordinated with healthcare providers, and ensured compliance with patient privacy standards (HIPAA).

Social Media Content: Produced a series of short-form videos optimized for LinkedIn, Instagram, and Twitter to amplify the announcement and build public trust. These assets emphasized accessibility, innovation, and continuity of care—core values of both One Medical and Amazon.

Strategic Messaging: Collaborated cross-functionally with internal comms, brand, and Amazon PR to ensure all content aligned with the tone, timing, and impact of the public-facing announcement.

This work not only introduced the new One Medical x Amazon era to the world—it also demonstrated how thoughtful, human-centered storytelling can shape public perception during transformative moments in healthcare.