Naming & Positioning.

Once upon a time, Canext, a thriving e-commerce bigwig known for its quality hair and skin care products, decided to venture into uncharted territory. They had an itch to bring their brand into the physical world, envisioning a salon that was more than just a place to buy their products. They dreamt of a beauty haven where customers could also indulge in professional services and get pampered - and so... I was tasked with creating a brand name that did just that.

This name needed to be a reflection of Canext's warm and fuzzy service philosophy and its dedication to making customers feel cherished. It needed to hint at the salon's appeal, its array of beauty services, and the warm, inviting ambience it promised.

The game plan to name this brand involved a multi-step approach, each designed to distil the salon's unique charm:

1. Research & Discovery:

I dove headfirst into the world of beauty and wellness, dissecting the trends of the times, the desires of the customers, and the tactics of competing brands. The aim was to hunt down unique ways to stand out in the bustling salon scene.

2. Brand Positioning:

I buddied up with the Canext team, immersing myself in their vision, mission, and core values. This collaboration was key to identifying important brand attributes like self-love, top-notch customer experiences and a welcoming vibe.

3. Ideation & Concept Development:

Armed with these insights, I set off on a creative journey, brainstorming many potential brand names. Each name we thought up was tailored to mirror the brand attributes and resonate with the target audience.

4. Evaluation & Refinement:

Post brainstorming session, I picked out the most promising names based on their uniqueness, memorability, relevance, and, let's not forget, ease of pronunciation.

5. Legal Checks:

I meticulously checked multiple databases to ensure our chosen name wasn't already spoken for in terms of trademark registration. This was crucial for securing the brand's future.

After a thorough process of evaluation and refinement, "Hairvenly" was unveiled as the chosen brand name for Canext's salon. This name was a beautiful reflection of Canext's dedication to delivering stellar, love-infused services. Plus, it exuded a sense of heavenly relaxation and pampering, just like the salon promised.

The arrival of "Hairvenly" had a big impact on the salon's brand positioning and market perception. It set the salon apart from the crowd and even turned heads in the beauty enthusiast circle. "Hairvenly" struck a chord with the target audience, sparked curiosity, and encouraged potential customers to explore the salon's offerings.