Brand Identity, Product & Motion Design — Fintech Platform
Aavirash Mitra
Brand Identity, Product & Motion Design
Project Overview
A design exploration for a global payments platform — covering brand expression, product UI, and motion design across six key screens.
Brand Materials
isual identity system including logo usage, color palette, typography, and brand guidelines — establishing the design language for the platform.
Brainstorming / Process
Early ideation and exploration — mapping out user flows, visual direction, and interaction concepts before moving into high-fidelity design.
Screen Designs (6 Screens)
A series of six screens blending product design and motion design style frames — exploring how interface, animation, and brand come together in a fintech experience.
Conclusion
A focused design sprint that brought together brand identity, product thinking, and motion design into one cohesive fintech experience — demonstrating how visual systems and interaction design can elevate a complex financial product.
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Posted Jun 22, 2026
Branding, product design, and motion design for a global fintech platform — building a cohesive visual identity across web, mobile, and marketing touchpoints.
