Anchor is a productivity app I designed to simplify daily planning by merging a calendar and a to-do list into a single, fluid interface. The goal: create a time-blocking tool that feels intuitive, tactile, and delightful to use.

Most productivity apps are either too complex (filled with features that overwhelm) or too rigid (forcing users into unnatural workflows). I wanted Anchor to offer:

Dual-layered planning (tasks + calendar in sync).

Fluid interactions (gestures, haptics, micro-animations).

A minimal yet warm aesthetic that encourages use daily.

Product design (UX/UI)

Brand identity

Interaction design (with Rive animations)

Product strategy

1.5k+ waitlist signups before launch.

Over 500k organic social impressions on design previews.