Umi is a global eSIM service (200+ destinations) designed for seamless, affordable data connectivity with no roaming hassle. Ideal for travelers, remote workers, families, and anyone needing reliable data globally. 

Traditional travel SIMs / roaming are expensive, confusing, and require physical swapping or complicated setups. 

Users want simplicity: one consistent data connection, fast setup, clear pricing, flexibility to top up, and manage multiple devices/family accounts.

Building trust: transparency in pricing, reliability of local networks when abroad, UX that works in different regions/devices.

UX / UI design: flow for purchasing, activating, topping up, sharing data.

Product design strategy: defining how to present global data plans, how to make “always online” feel frictionless.

Visual identity / brand positioning: making connectivity feel premium yet accessible.

Interaction & prototyping: ensuring setup is simple, onboarding clear, mobile app flows smooth.