Client: Pludo Work Done: 2021 Role: Product Designer Product Launch: 2022 Service: Product Design, Branding, Web design

Pludo is an app designed to connect users with experts and influencers, allowing them to send questions and seek advice directly. The challenge was understanding user preferences and creating a platform that fosters seamless interaction. Through user interviews and market research, we identified key pain points, such as 50% of users struggling to connect with experts and the need for real-time consultations. Results

+40% user engagement

+25% website traffic

+30% subscriptions and consultations