My Role
I led all aspects of design and brand development for this project, from initial concept through to global rollout. Working closely with the CEO and board-level stakeholders, I redesigned the company logo and built out a full suite of brand elements, including colour palettes, typography, iconography, imagery, templates, and layout systems. I liaised with multiple departments across the business to scope their requirements and ensure the brand was practical, adaptable, and consistently applied across every touchpoint.