Social Media Management & Graphic Design | Warwick Doha Hotel

🔍 Project Overview:

Revamped the social media presence of a luxury hotel, leading to a 27% increase in followers from July 2022 to August 2024. 🚀📈 Created and executed designs and content according to the hotel's specific requests, ensuring a balance between creative input and management preferences.

🎯 Project Scope and Objectives:

The hotel had been without a dedicated marketing department since 2019. I started working with them in July 2022. The hotel wanted to focus on increasing brand awareness, driving engagement, generating leads, and improving customer service on Facebook and Instagram. They specifically sought to emphasize posts, stories, and videos.

🛠️ Tools:

Canva:

Designed visually appealing social media content tailored to the hotel’s brand and audience.

Meta Business Manager:

Managed the scheduling of posts and overall social media operations across platforms.

Post Scheduling & Operations: Managed the scheduling of posts and overall social media operations for both Facebook and Instagram.

Advertising Campaigns: Handled targeted advertising campaigns to boost posts and increase reach on both platforms.

💼 Client:

Warwick Doha Hotel - a 5-star Hotel located in Doha, Qatar.

📅 Overall Content Strategy:

Content Posting:

An average of 3-5 posts per week. The schedule varied due to the hotel occasionally providing urgent and unplanned offers to post.

Content Focus:

The content centered around promoting hotel offers, including rooms, F&B, spa, gym, and pool services. Additionally, we highlighted community service initiatives such as cloth donations, No Plastic Day, and food drives during Qatar's Sustainability Week.

💬 Brand Tone:

The content was crafted with a formal tone to align with the luxury brand while maintaining a friendly approach to connect with customers. One challenge was the absence of the brand's color palette and fonts at the start, which made maintaining brand identity difficult. However, once provided, the brand's colors, official logo, and fonts were consistently implemented.

📝 Content Supervision:

All content was closely supervised by the hotel's management. Designs and content were reviewed daily, with adjustments made based on feedback before posting.

📈 Results:

🌍 Reach:

Facebook:

1 July 2022 - 31 December 2022: 584,720

1 January 2023 - 30 June 2023: 870,816

1 July 2023 - 31 December 2023: 478,509

1 January 2024 - 30 June 2024: 779,011

Instagram:

1 July 2022 - 31 December 2022: 68,552

1 January 2023 - 30 June 2023: 84,706

1 July 2023 - 31 December 2023: 23,329

1 January 2024 - 30 June 2024: 36,648

❤️ Interactions:

Facebook:

1 July 2022 - 31 December 2022: 11,000

1 January 2023 - 30 June 2023: 7,800

1 July 2023 - 31 December 2023: 3,600

1 January 2024 - 30 June 2024: 5,500

Instagram:

Note: Data for interactions is not available for earlier periods.

1 January 2024 - 30 June 2024: 2,200

🔗 Link Clicks:

Facebook:

1 July 2022 - 31 December 2022: 17,680

1 January 2023 - 30 June 2023: 2,956

1 July 2023 - 31 December 2023: 3,395

1 January 2024 - 30 June 2024: 18,760

Instagram:

Note: Data for clicks is not available for earlier periods.

1 July 2023 - 31 December 2023: 168

1 January 2024 - 30 June 2024: 484

💌 Messaging:

Facebook:

1 July 2022 - 31 December 2022: Conversations Started: 59

1 January 2023 - 30 June 2023: Conversations Started: 532

1 July 2023 - 31 December 2023: Conversations Started: 1,169

1 January 2024 - 30 June 2024: Conversations Started: 3,147

Instagram:

1 July 2023 - 31 December 2023: Total Contacts: 113 (Organic: 99, Paid: 14)

1 January 2024 - 30 June 2024: Total Contacts: 264 (Organic: 254, Paid: 10)

These results aligned with the client’s objectives of boosting brand awareness, driving engagement, and increasing leads. Over the course of the partnership, the hotel's social media presence grew exponentially, fulfilling their goals of improved customer service and greater community involvement through platforms like Facebook and Instagram.

📉 General Note:

The variations in data across reach, interactions, and other metrics are primarily due to budget constraints that limited access to professional photography and videography. This restriction impacted the frequency and quality of posts, which in turn affected engagement and reach. Despite these challenges, efforts were consistently made to produce high-quality content within the available resources and to adapt strategies to maintain and grow the hotel’s social media presence.

📊 Social Media Campaigns:

Budget:

A monthly budget of QAR 3000 (~$800), with some months exceeding this amount during holidays (e.g., Ramadan, Eid al-Fitr, Eid al-Adha, New Year, Christmas).

Target Audience:

Primarily local Qatar residents, with some campaigns targeting GCC countries (Saudi Arabia, UAE, Oman, Bahrain, Kuwait).

📑 Content Samples:

Stories:

Here are examples of Instagram Stories promoting hotel offers and venues:

Posts & Flyers:

These are some Instagram posts showcasing hotel services and promotions:

Here are flyers designed for special hotel offers and events:

Facebook Posts:

Here are examples of Facebook posts used to promote hotel services and community initiatives.

🚀 Outcome Summary:

The social media overhaul for Warwick Doha Hotel successfully boosted followers, engagement, visibility, and lead generation. With targeted content and strategic campaigns, we met the hotel’s objectives and effectively showcased its luxury offerings, positioning it for continued growth in its online presence.