High-Impact Facebook & Instagram Ad Campaigns

🔍 Project Overview:

Managed and optimized ad campaigns for a luxury hotel from July 2022 to August 2024, leading to consistent lead generation and brand awareness. I created and managed all ad content for Facebook and Instagram, ensuring the content aligned with the hotel's branding while maximizing the limited budget. Ads promoted the hotel’s offers, outlets, and amenities, such as rooms, restaurants, the spa, the gym, and special events.

🎯 Project Scope and Objectives:

Before my involvement, the hotel had no dedicated marketing team since 2019, with temporary solutions provided by the IT department. I was tasked with increasing leads, promoting the hotel's outlets (rooms, spa, gym, restaurants), and enhancing overall brand visibility. The main demographics targeted were Qatar residents and locals as well as GCC countries. Facebook and Instagram were the primary platforms used for advertising, with a monthly budget of QAR 3000 (approximately $800). In months with holidays such as Ramadan or New Year, the budget increased to cover more extensive promotions.

🛠️ Tools:

Meta Business Manager:

Managed and optimized ad campaigns to promote the hotel’s services on Facebook and Instagram.

Facebook & Instagram:

Used both platforms to run targeted ads, aiming to increase brand visibility, leads, and bookings.

💼 Client:

Warwick Doha Hotel – a 5-star hotel located in Doha, Qatar.

📅 Ads Strategy & Execution:

Monthly Budget:

Allocated QAR 3000 (around $800) per month for multiple ad campaigns covering various offers, such as F&B, spa, gym, and rooms. During holidays such as Ramadan, Eid, Christmas, and Qatar National Day, the budget was increased for promotional ads.

Target Audience:

Ads were primarily targeted toward Qatar locals and residents, along with GCC countries (Saudi Arabia, UAE, Oman, Bahrain, Kuwait).

Campaign Focus:

Ads promoted hotel offers such as restaurant deals, spa packages, gym memberships, and room promotions. Each campaign was aligned with key events and seasons, such as Ramadan or New Year's celebrations.

💬 Brand Tone:

Ads were created to reflect the hotel's luxury brand while being informative and engaging. The visuals followed the hotel's branding guidelines, including specific colors, fonts, and design layouts. All ad content was reviewed and approved by management before publication.

📝 Ad Management:

I managed multiple ad sets per month, adjusting based on performance. Some campaigns outperformed others, particularly offers related to spa and F&B. Based on results, I optimized targeting, messaging, and budget allocations to improve overall performance.

📈 Results

Jul-Sep 2022:

Reach: 319,358

Impressions: 1,798,260

Amount Spent in QAR: 6,765.76 (1,827.36 USD)

Link Clicks: 16,733

CTR (All): 4.21%

Oct-Dec 2022:

Reach: 481,397

Impressions: 2,265,145

Amount Spent in QAR: 9,697.88 (2,616.64 USD)

Link Clicks: 7,657

CTR (All): 3.03%

Jan-Mar 2023:

Reach: 632,527

Impressions: 2,379,423

Amount Spent in QAR: 10,172.62 (2,747.63 USD)

Link Clicks: 4,234

CTR (All): 2.30%

Apr-Jun 2023:

Reach: 530,357

Impressions: 1,926,602

Amount Spent in QAR: 5,419.62 (1,462.30 USD)

Link Clicks: 2,421

CTR (All): 1.98%

Jul-Sep 2023:

Reach: 406,942

Impressions: 1,450,897

Amount Spent in QAR: 9,614.64 (2,594.96 USD)

Link Clicks: 3,913

CTR (All): 2.36%

Oct-Dec 2023:

Reach: 235,547

Impressions: 644,191

Amount Spent in QAR: 4,302.45 (1,162.66 USD)

Link Clicks: 1,790

CTR (All): 2.07%

Jan-Mar 2024:

Reach: 264,821

Impressions: 921,381

Amount Spent in QAR: 8,703.31 (2,351.90 USD)

Link Clicks: 5,756

CTR (All): 2.57%

Apr-Jun 2024:

Reach: 563,778

Impressions: 2,466,343

Amount Spent in QAR: 12,502.35 (3,375.63 USD)

Link Clicks: 13,460

CTR (All): 1.68%

📉 Visuals:

I created infographics to illustrate the performance across several metrics, such as reach, impressions, budget spent, and link clicks, providing a clear overview of the campaigns' success.

📉 Challenges:

The primary challenge was working with a limited monthly budget of QAR 3000. To overcome this, I ensured the budget was distributed evenly across multiple offers while maximizing high-performing campaigns. Additionally, campaigns were adjusted for seasonal changes and holidays, allowing for a better ROI.

📊 Ad Previews:

Promotional visuals for flyers and posts were carefully crafted to reflect the hotel's branding and ensure consistency across all platforms. These previews showcased how the promotions were displayed across platforms:

🚀 Outcome Summary:

The ads management strategy led to increased brand awareness, engagement, and lead generation across all the hotel’s offers. Despite the limited budget, Warwick Doha Hotel saw steady growth in its online presence, especially during high-demand periods like holidays and special events.