Branding & Social Media Design | Universe of Templates

🔍 Project Overview:

Developed a cohesive branding and social media design for Universe of Templates, enhancing their visual identity and online presence. Created vibrant color palettes, custom fonts, and engaging Instagram templates to establish a strong brand image. 🎨✨

🎯 Project Scope and Objectives:

Universe of Templates needed a comprehensive brand identity from the ground up. The goal was to create a distinctive visual presence that reflected the brand’s aesthetic and functionality for their Canva templates.

My role involved creating and implementing a comprehensive branding strategy, including color selection, font design, Instagram highlights, bio, post templates, reel covers, and Pinterest pins. The goal was to ensure brand consistency and appeal across all social media platforms.

🛠️ Tools:

Canva:

Designed Instagram highlights, post templates, reel covers, and Pinterest pins, ensuring alignment with the brand’s new visual identity.

Custom Color Palette & Fonts:

Developed a unique color scheme and font choices to reflect the brand's personality and enhance visual consistency.

💼 Client:

Universe of Templates - A new business offering Canva templates and digital designs.

🎯 Branding Strategy:

Visual Identity:

The brand’s visual identity leans into a retro vibe, incorporating vibrant and soft hues that create a distinct look and feel. The carefully selected color palette complements the retro aesthetic while reflecting the creative nature of the business.

Color Palette:

The vibrant colors were chosen to match the retro feel, adding a lively yet elegant visual identity across all branding elements.

Fonts:

The Seasons font was selected for titles to give a classic and bold statement.

Helsa Display font was chosen as a decorative accent to elevate key elements.

Open Sans was selected for the body text to maintain clarity and readability.

📅 Design Strategy:

Design Approach:

Canva templates were tweaked to align with the retro aesthetic, incorporating simple yet effective designs that fit seamlessly with the color palette and fonts.

Instagram Highlights & Bio:

Created custom highlights and a compelling bio to effectively communicate the brand’s message and offerings.

Post Templates & Reel Covers:

Designed Instagram posts that matched the brand’s retro vibe. Templates were created with a minimalist and clean look while integrating the brand’s fonts and colors.

Pinterest Pins:

Created visually appealing Pinterest pins to drive traffic and engagement. These designs adhered to the retro aesthetic while ensuring clarity and readability, allowing for easy promotion of the business.

📉 General Note:

The branding and design elements were developed to align with the client's goals of establishing a strong and consistent visual identity. The project focused on creating a unified look and feel that effectively communicated the brand’s message and engaged the audience.

🚀 Outcome Summary:

The comprehensive branding and social media design for Universe of Templates successfully established a distinct and engaging brand identity. With a focus on color, fonts, and visual consistency, the project set the foundation for their digital success.