LOGO INTRODUCTION The LeotA floral design logotype features a serif typeface to convey the brand's luxurious essence. Its playful style reflects a non-traditional approach to flower arrangements, incorporating diverse materials, while also highlighting its geographic roots in Los Angeles.

LOGO CONSTRUCTION & CLEARSPACE To ensure clarity, it is essential to keep corporate logos free from surrounding graphic elements. An exclusion zone has been designated around the logo, defining the minimum distance that any other graphic element or message can be positioned near it. The symbol and the company name have a fixed alignment that should remain unchanged under any circumstances.

BRAND COLOR's GUIDE FOR PRINT & WEB MEDIA