DAROINK CROISSANT, Packaging Identity
Arlin Vartanian
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Posted Jan 21, 2025
DAROINK aims to refresh its croissant packaging for a modern, appealing, and market-competitive look. Agency: Braind Designer: Arlin Vartanian Date: 2024
Project Overview
DAROINK aims to refresh its croissant packaging for a modern, appealing, and market-competitive look. The focus is on redesigning pouch-style plastic bags for three croissant flavors, emphasizing premium quality, freshness, and taste.
Objective and Purpose
Enhance Brand Identity: Reflect DAROINK’s values of quality and authenticity.
Increase Shelf Appeal: Attract customers with a fresh, innovative design that stands out on store shelves.
Differentiate Flavors: Ensure clear visual distinction among the three flavors while maintaining a cohesive brand identity.
Communicate Key Selling Points: Highlight freshness, flavor, and quality using visuals and text.
three croissant flavor's color and key visual
Daroink chocolate croissant's packaging with 3D, flat view.
Daroink's croissant two other flavors.
