Brand Visual Identity: Daroink

Daroink has long been an established Armenian company, recognized as a market leader with a strong and recognizable identity. To honor this legacy, the core logic of the logo shape and color has been preserved. However, the font have been updated to reflect a sense of dynamism and vibrancy, aligning with the company’s evolution and its ability to resonate with changing times.

Additionally, creative elements have been introduced to enhance the logo’s uniqueness. In the primary logo, the letter "O" has been designed to resemble an oval biscuit with a bite taken out of it, emphasizing the brand’s connection to the food industry. For the secondary logo, the letter "D" (representing the first letter of Daroink) has been similarly styled with a bite mark, maintaining a cohesive and playful identity across all brand applications.