Brand Visual Identity: Daroink

Arlin Vartanian

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Adobe Suite

Food and Beverage

Daroink has long been an established Armenian company, recognized as a market leader with a strong and recognizable identity. To honor this legacy, the core logic of the logo shape and color has been preserved. However, the font have been updated to reflect a sense of dynamism and vibrancy, aligning with the company’s evolution and its ability to resonate with changing times.
Additionally, creative elements have been introduced to enhance the logo’s uniqueness. In the primary logo, the letter "O" has been designed to resemble an oval biscuit with a bite taken out of it, emphasizing the brand’s connection to the food industry. For the secondary logo, the letter "D" (representing the first letter of Daroink) has been similarly styled with a bite mark, maintaining a cohesive and playful identity across all brand applications.
Daroink old and new logos
Daroink old and new logos
Some pages of Daroink brand book
Some pages of Daroink brand book
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Posted Jan 17, 2025

Redesigning logo Client: Daroink Designing brand visual identity Agency: Braind Designer: Arlin Vartanian

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Adobe Suite

Food and Beverage

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