Persona Precision Pivot

Tasked with refining the market approach for a SaaS company, I steered the strategy away from a one-size-fits-all method to a more sophisticated, persona-driven model. My focus was on identifying specific industry platforms frequented by prospects to optimize marketing channels and messaging.

Approach:

• Executed in-depth research to pinpoint key industry platforms for targeted messaging.

• Crafted precise buyer personas, facilitating more personalized and effective communication.

• Initiated a focused marketing campaign, leveraging insights for targeted content distribution.

• Employed a feedback loop for continual refinement of marketing strategies.

• Prepared comprehensive executive decks, detailing strategy, progress, and insights for leadership.

• Developed a localized marketing playbook to ensure sustainable execution of the new strategy.

Outcomes:

The redefined strategy significantly reduced the cost per MQL and enhanced the lead qualification process. Marketing spend was optimized by channeling efforts into more impactful areas, leading to richer discovery calls and engagement. The deliverables included detailed executive decks that provided a transparent view of the strategy’s effectiveness and a localized marketing playbook designed to maintain the refined approach.