The client’s blog, once a subdued platform, had untapped potential as a driver for organic reach and customer engagement. Their goal was to elevate the blog from a mere informational hub to a dynamic content machine fueling SEO and virality.

With only 1,000 monthly views, the blog’s performance was lackluster and not impacting lead generation. The content was static, and the engagement was low. The client needed a robust strategy to amplify visibility and traffic significantly.

Action and Implementation:

A ‘Hub and Spoke’ content strategy was initiated, positioning the blog as the central ‘Hub’ connected to various ‘Spoke’ pieces - supporting articles linked by common themes and keywords. Leveraging SEMRush, we identified trending topics, keyword gaps, and potential viral content opportunities to craft a content calendar that resonated with real-time search behaviors and industry trends.

Timeline and Budget:

Over six months, with a budget of $25,000, the strategy unfolded through phases of research, content development, and iteration based on analytical insights.

Results:

• Narrowed the gap between paid and organic lead gen.

• Monthly blog views catapulted to over 100,000.

• SEO rankings improved dramatically, with multiple keywords achieving first-page status.

• Organic reach expanded, significantly lowering the cost per acquisition and elevating the blog as a thought leader in the industry.