Revamping the Lead Generation Strategy for SaaS Company by Ben Tanksley

Revamping the Lead Generation Strategy for SaaS Company

Ben Tanksley

Growth Marketer

Lead Generator

Google Ads

Google Analytics

HubSpot

Salesforce

In an increasingly competitive SaaS landscape, a mid-sized tech company found their lead generation efforts stagnating. With a high volume of leads failing to convert, the need for enhanced lead quality became paramount. The client’s goals were clear: refine the lead generation process, implement superior tracking mechanisms, and reduce the overall cost per acquisition while maintaining a lean budget.

The Spark ✨

Explain how this project came to fruition, and why the client selected the independent. What were some of the client’s goals and needs?

The Stats 💯

Timeline: 6 weeks Budget: $12,000 Deliverables: • Streamlined lead flow with clearly defined stages and milestones.

• Optimized advertising accounts for better targeting and reduced waste.

• Comprehensive presentation decks for the executive team, showcasing strategies and progress.

• Internal training modules for ongoing marketing team development.

Our lead quality has visibly soared and the CPA is down. This strategic pivot was exactly what we needed to drive growth.

Dan Westmoreland VP, Growth

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Posted Nov 6, 2023

B2B SaaS in hospitality space, increased lead quality, boosted conversion rates and enhanced lead nurture. Results: 20% more qualified leads, 15% more revenue

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