In web design, you have just 3 to 5 seconds to capture a visitor's attention and convince them to stay. That’s why the hero section is the most crucial part of your site—it sets the tone, communicates the core message, and entices users to explore further.

Copy has a huge impact on grabbing attention. Personally, I structure text as follows:

Use only impactful visuals that align with your brand messaging, such as product showcases or images representing your target audience.

One key goal of the hero section is conversion, making it essential to communicate the importance of on-screen actions clearly.

Don't forget to boost credibility in your hero section by adding social proof, such as customer testimonials, user ratings, or logos of trusted clients and partners.

Fitting all essential information into the hero section is challenging, which is why it's important to guide users to scroll down and explore more.

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