This is a 2-click funnel, where the listicle is used for pre-selling and warming up cold traffic. You don't sell the product on the listicle; you're selling the values and offer.

Instead of selling straight to a cold audience, you can use the listicle to explain why they need your product, introduce them to your brand and the core benefits of your product, and make them a good offer. If they are a good lead, they will most likely click through to the PDP, where you sell and convert.