We redesigned the “About us” page for the fettle brand.

Many brands don’t optimize their About Us page. They mostly fill it up with generic stock photos and out-of-touch stories.

Your “About us” page is the best way to build trust, credibility, and emotional connections with your customers, in my opinion.

People do business with brands they trust. Your "About Us" page allows you to establish credibility by highlighting your brand story, team expertise, and any awards or certifications you hold. Also, shoppers are more likely to buy from brands they connect with. Use your "About Us" page to tell your brand story, share your passion, and showcase the human element behind your company.