Conversion-Optimized PDP Design & Build

The goal of this project was to create a conversion rate-optimized version of the Molekule PDP page, offering their existing products as bundles. Then A/B test it against their original PDP page to see which has a higher conversion rate.

Process - I designed the new optimized pages on Figma, where I collaborated with the client to get feedback and iterate on the designs - After the design's completion on Figma, I went on to build on Replo - I integrated existing custom codes and features that were on their current PDP page - Set up A/B testing against the original page

Tools and Tech Stack Figma Replo Shopify Shopify bundle builder

Conclusion I was able to collaborate effectively with the Collaglo team to deliver an optimized version of their current PDP. This included working closely with their creative director, adhering strictly to their design guide, and ensuring the new PDP aligns with their overall brand experience and personality.

The result was great, as the new optimised page has helped them increase their AOV and drive more sales from their existing traffic.