Served as Sales Manager and Advisor for an innovative startup specializing in a practice-based SaaS platform adopted by a university to streamline student exercises and exams. Within 18 months, the platform successfully delivered 45,000 exercise sets to 2,000 students.

Designed and executed market experiments to validate new business opportunities and pricing strategies, securing a €20K incubation grant and generating over 100 qualified leads.

Developed customized sales presentations that drove revenue growth and fostered strategic partnerships.

Provided strategic direction for the market launch and sales expansion of the SaaS platform.

Established key performance indicators (KPIs) to monitor sales performance and evaluate partner and merchant success.

Played a critical role in validating product-market fit and testing problem-solution alignment