Viet Yum

Brand Development & Art Direction

Client: VIET YUM

Industry: Hospitality/Food Service

Location: Florida, USA

Vietnamese fusion food truck based in Fort Myers, Florida. This family-owned business wanted a brand that reflected the fun-loving nature. Combined with their mission statement, love of comic book heroes like Superman, and that fun-loving nature we developed a brand with a mascot and mark that is truly representative of the experience they provide their customers.