Brand Development & Art Direction

Client: Beastside

Industry: Athletic Apparel & Accessories

Location: Santa Monica, California

An athletic apparel startup focused on inspiring and empowering athletes from every walk of life. When developing the brand our goal was a mark that was uniquely bold while offering a subtle familiarity and the presence of potential energy that could become kinetic in an instant. As stated in their vision, "The Beastside is where we go within ourselves when we want more out of life. It's the fight in 'fight or flight,' it's the primal drive we access when we GO ALL IN!"