HO·OM Visual & Sonic Identity Proposal

HO·OM is an emerging sound-healing practice developed in collaboration with OSD. Their mission is to connect people to healing through experimental sound journeys — blending ritual, modern wellness, and sonic exploration. This project is a work in progress and represents the creative proposal for their identity, digital direction, and motion language. The goal was to create visuals that feel calming, sensory, and immersive, reflecting the emotional experience of a HO·OM session.

Industry: Wellness & Sound Healing

Role: Branding, UI/UX, Motion Design, Art Direction

Duration: 1 Month (ongoing work in progress)

Software: Figma, After Effects, Illustrator, Photoshop

Disclaimer: All placeholder imagery sourced from Death to Stock

The challenge

HO·OM needed an identity that could communicate an emotional, intangible experience — sound becoming sensation, healing becoming movement, and energy becoming visual. Their old materials didn’t express the feeling of a session, and the brand needed a clear way to show depth, warmth, and transformation.

The concept revolves around the “OM” in HO·OM — the primordial sound of grounding, vibration, and unity. 
The circle became the core motif:

a symbol of energy

the resonance of a sound wave

breath expanding and contracting

a visual anchor for the entire brand


 This circle carries through into the landing page animation, social media visuals, and motion behaviors — always growing, softening, vibrating, and returning to center.

A minimal, emotionally-driven identity system guided by sound, breath, and energy

A circular motion language representing “OMMMMMM,” grounding, and resonance

Soft gradients and textures that feel warm, sensory, and meditative

UI/UX direction for a landing page that introduces users to HO·OM’s world through subtle motion

Animated social media content to help explain the practice and its benefits visually

1. Understanding the essence of the brand Because HO·OM is rooted in emotional states rather than products or services, the first step was understanding the feeling of the experience. I explored:


the emotional journey a client goes through

how sound behaves physically (waves, resonance, vibration)

the symbolism of the circle in meditation practices

how wellness brands communicate softness without cliché

This shaped a direction that is spiritual, but modern; calm, but intentional.

The logo began as a quick sketch in Procreate, inspired by two people sitting in meditation. Their forms curve inward, meeting at a central circle — the shared point of energy and sound. I refined the shapes in Illustrator to create a simple, symbolic mark that feels human, open, and connected.

Every design element connects to vibration, breath, and grounding. The system includes:


Circular motifs inspired by the “OM” sound

Soft, expanding motion representing sound waves

Warm gradients and texture for emotional depth

Minimal typography to keep focus on the sensory visuals

A flexible layout for workshops, sessions, and educational content

The focus was on capturing how HO·OM feels, not just how it looks.

Portfolio - https://danekowachek.com