Simplifying and Elevating a Complex Digital Experience - Webflow
Ali Hassan
Navina.ai | Simplifying and Elevating a Complex Digital Experience
Overview
Navina partnered with me to enhance and expand their web presence after their initial designer provided the base structure. They needed a more polished. scalable. and conversion-focused website that better supported their product story and improved lead generation.
Problem Statement
The existing site lacked advanced functionality, CMS flexibility, and high-value resource sections needed for growth. Navina required new pages, complex modules, HubSpot form integrations, and a strategic UX/UI uplift to create a seamless user experience for healthcare-focused audiences.
Design Approach
Our approach centered on Clarity. Performance. and Scalability.
Clarity
Refined page structure and content hierarchy to ensure users could quickly understand Navina’s product value. Aligned visual components with UX/UI best practices to improve readability and flow.
Performance
Developed complex sections, introduced a robust CMS, and built a resource hub designed to boost engagement and support Navina’s content marketing efforts.
Scalability
Focused on a Webflow architecture that made future updates frictionless. Implemented reusable components and CMS-driven templates that support long-term content expansion.
UI/UX Enhancements
New Pages & Feature Modules: Designed and built additional pages with refined sections that align with Navina’s brand and user needs.
Resource Hub: Created a centralized content library for whitepapers, articles, and product materials using Webflow CMS.
HubSpot Integrations: Implemented multiple custom HubSpot forms with optimized field logic for stronger lead capture.
Enhanced Interactions: Added smooth micro-interactions and improved behavior logic to enhance engagement.
Optimized Layouts: Ensured every section followed UX/UI best practices for clarity and accessibility.
Challenges & Solutions
Challenge: Limited functionality in the existing structure
Solution: Extended the site with new modules. complex sections. and dynamic CMS components.
Challenge: No centralized place for content
Solution: Built a comprehensive resource hub powered by Webflow CMS.
Challenge: Inefficient lead capture workflow
Solution: Integrated multiple HubSpot forms with custom styling and improved submission flows.
Challenge: Needed stronger UX consistency
Solution: Introduced refined layouts, clearer hierarchy, and consistent interaction patterns.
Results & Impact
Improved Lead Generation: HubSpot integrations strengthened conversion pathways.
Higher Engagement: The new resource hub increased user interaction with content.
Better UX Consistency: Structured layouts improved overall navigation and time on page.
Scalable System: The CMS architecture supports rapid content growth and page creation.
Polished Professional Presence: The site now reflects the innovation and credibility of Navina.
Conclusion
The Navina website transformation delivered a more powerful, user-friendly, and scalable digital presence. By introducing new pages, developing advanced sections, enhancing the UX, and adding a strong CMS layer, the platform now supports both lead generation and long-term growth. Built with clarity, performance, and scalability, Navina’s website is positioned to evolve alongside its product and market needs.
Website: navina.ai
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Posted Dec 1, 2025
Worked on revamping the Navina.ai website from scratch, introducing new pages and enhanced functionality.
