Simplifying and Elevating a Complex Digital Experience - Webflow

The base site was already built. It needed a complete UX overhaul and new functionality.

Navina is an AI-powered platform for healthcare, helping physicians make faster, more informed decisions. Their website had a basic structure from a previous designer, but it lacked the polish, scalability, and conversion focus the product deserved. They needed someone to redesign the UX, build new pages, and add real functionality.

I handled both design and development in Webflow. Redesigned the UI from scratch, restructured the content hierarchy, built new pages, added a CMS-powered resource hub, integrated HubSpot forms for lead capture, and layered in interactions to make the experience feel sharp.

The existing site had the right idea but the wrong execution. Sections were competing for attention, the content flow didn't guide users toward understanding the product, and there was no centralized place for resources. I stripped the layout back and rebuilt it with clarity and conversion in mind.

I designed new page layouts, refined the typography, spacing, and visual hierarchy, then built everything in Webflow with reusable components and CMS-driven templates. The resource hub pulls content dynamically, so the team can publish whitepapers, articles, and product materials without touching the build.

For lead capture, I integrated custom HubSpot forms with optimized field logic across multiple pages. Every form was styled to match the design system and built to feed directly into their sales pipeline.

Full UI/UX redesign of the existing Navina website

New pages and feature modules designed and built from scratch

CMS-powered resource hub for whitepapers, articles, and product content

HubSpot form integrations with custom styling and optimized submission flows

Micro-interactions and animations using LottieFiles for smoother engagement

Reusable component system for scalable, consistent page creation

Fully responsive build across all breakpoints

Multiple feedback rounds and revisions throughout the project

Navina got a production-ready website that actually matches the sophistication of their product. Clean UI, structured content, dynamic resource hub, and a lead capture system that works. The CMS architecture means they can scale content without needing a developer for every update.