Naming & Positioning.

In the dynamic realm of UK tourism, an app was brewing that promised a transformative experience for explorers. While the app was armed with a plethora of offerings, it needed a name that echoed its rich tapestry of features and the adventures it offered.

I was tasked with developing a name that seamlessly integrated with the app’s diverse offerings and navigated the intricate maze of trademark limitations to ensure that each and every concept was available within the stringent ™ limitations of NICE classes 9, 35, 39, 41 & 43.

To tackle a project like this, the game plan was divided into five methodical stages:

1. Research & Discovery:

I began by immersing myself in the UK's tourism landscape. I interacted with potential users, understanding what they seek in a local guide app. I then deconstructed the app's features, spotlighting its free access, exclusive discounts, and curated local experiences.

2. Brand Positioning:

Here, I carved out the brand’s persona. What makes this app stand apart from the rest? It wasn’t just an app - It was a seasoned local waiting to show you the hidden treasures of the local community.

3. Ideation & Concept Development:

With these newfound insights, I initiated the brainstorming saga. I played with words, toyed with alliteration, and envisaged names that painted a vivid picture of a traveller’s journey. Each name generated had to encapsulate the sense of discovery and adventure the app promised.

4. Evaluation & Screening:

The brainstorming produced a sea of potential names. This phase was about distilling them to the essence. I screened each concept for linguistic checks and critiqued each option, weighing it against the app's ethos and evaluating its potential resonance with the intended audience.

5. Legal Gymnastics:

With a shortlist in hand, I then donned my legal hat, as I combed through multiple trademark databases, ensuring that our chosen names weren't just catchy but also stood on solid legal ground.

From this intense journey of creativity and precision emerged the perfect name – "Go Guide." A perfect synthesis of all the app promised with an instantly snappy and memorable stature. The client was elated, and with this new moniker, Go Guide was ready to chart its course in the world of travel apps.