Establishing a Strong Digital Presence for a Cafe

Yumla is a one-of-a-kind food cafe that combines American food with the rich and exotic flavors of Indian cuisine. Yumla promises an irresistible dining experience with their unique fusion concept of American but with a desi Indian twist. In 8 years, they have reached 26+ cities across India.

Cultural Fusion Concept Representation: Finding a visual language that effectively communicates Yumla's unique fusion concept. To ensure an immersive brand representation and visual communication

Franchise Promotion: Ensuring a distinct and compelling market presence & developing a modular style brand consistency and local adaptation that encourages the franchise-seeking audience (or at least just promotes the idea).

Diverse Audience Engagement: Resonating with a diverse customer base while maintaining the interest of existing & potential audiences.

Improve Brand Recognition and Partnerships: Building a strong and impactful brand presence online fostering partnerships and recognition.

Cultural Sensitivity is Key: Understanding and respecting cultural nuances in both design and content is important for creating a connected and engaging experience. It builds a connection with customers and adds depth to the brand story.

Personalization Drives Engagement: Personalized user experiences, such as location-based services and custom content, contribute significantly to user engagement.

Community Engagement and Partnerships: Building partnerships with local communities, influencers, and businesses enhances brand awareness much more rapidly than traditional engagement methods. Collaborative events, promotions, and community initiatives can generate positive word-of-mouth and contribute to business growth.